It is the passion that drives photographers into this field. But it is challenging for many to There are so many social media platforms out there that it can be quite confusing to decide which on to use. It can be quite confusing and time consuming to figure out how each platform can be used to grow your photography business.
It is the passion that drives photographers into this field. But it is challenging for many to There are so many social media platforms out there that it can be quite confusing to decide which on to use. It can be quite confusing and time consuming to figure out how each platform can be used to grow your photography business. Here we are going to discuss how you can increase your online presence as a photographer on social media.
Use an appointment scheduling Platform
As a photographer, you need to be very organized in order to have your shoot running smoothly. All you have to do for that is to link your website with a free online appointment scheduling platform that lets you schedule your services in a hassle-free manner. Picktime is one such online appointment scheduling that enables you to capture leads and make them your regular clients.
With Picktime, you can also manage your equipment like cameras and lights. It is a game changer for studios who not only do photoshoots but also rents out equipment.
Start small and choose the right platform
There are so many options out there and it all may seem exciting at first. It won’t take a long time for you to realize that managing each account requires a lot of patience and is a lot of work. You will also realize that not everything is going to work for you. This first and the foremost thing that is advisable to do is to create a business account on one platform.
Stick to one initially and be consistent. It is good to start with Facebook. It is a good way to get discovered by new clients and people. You can add in your address and contact details and directly connect with people via messenger. Make sure you fill in your ‘about’ section completely with details of your contact number, your website info, and your business timings.
It will become easier for new people looking for you to get in touch with you. There are a lot of photography pages online which includes hobbyist and professional pages. Here are a few things you can do so that your page doesn’t get lost in the sea.
1. Make sure you make your business logo as your profile picture.
2. Put up your best shots as your cover picture and your featured photos.
3. Share it with your friends and family and put the word out.
Define your niche
Each photographer has a specific category that he/she is into. There are fashion photographers, wedding photographers, food photographers etc. The type of photographs you generally take define the business you are into. Have a small collection of the best shots of all the categories of photos you have taken.
It will be easier for people to know what photographs you take in order to approach you. This will be the face of your business and for what people will recognize you for. Keep updating your collection everytime you take a better picture.
Consistency is the key
Consistency is the key to building a steady following on social media. If you are not consistent with social media, your audience may just fall into the hands of other competitors. It is ideal to put up a post once a day until you reach a certain amount of following. Post that, you can limit it to 3 or 4 times a week. Once you are steady with facebook, you can use Instagram as well. It is great for posting behind the scenes and short video snippets.
It is difficult to maintain consistency when you don’t have a social media manager. There are so many Automation tools out there that let you schedule your posts ahead saving you lots of valuable time. These tools allow you to create posts ahead of time and automatically post them on your behalf. Just spend an hour or two scheduling your posts for the week and don’t worry about it.
No matter how creative you are or how great you are compared to everyone else, having an audience that supports you is very important. Your success entirely depends on your audience. Try to engage with your audience as much as possible. Respond to feedback and reply back to comments. The more engaging you are, the more likely your customers will share your photos which will help you get new clients. Always brand and watermark the pictures you share on social media so that no one duplicates or uses it without giving your credits.
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